Crane Yachts

“Thanks a million, absolutely superb, a big thank you from us all! Appreciate all you’ve done – we’re delighted.”

Darrin Crane, Crane Yachts, Mallorca

Comment: Crane Yachts handle mutli-million pound vessels and required a subtle identity that reflected their love of luxury yachting. It was imperative that we captured the excitement of the business in the overall identity, and that the logo avoided anything that could be considered crass or simplistic. The coloured wave brings life to the communications, while the finished brand marque gently hints at portholes and the nautical theme.