PVS-AV Logo Design

A new logo for PVS-AV, who design and install audio/visual solutions nationwide.

PVS-AV approach me when it became apparent that they required a specialist to provide an engaging logo to form the key to their ongoing update to their communications.

Although a new logo may only be the first stage in the formation of a brand identity, this method of updating and company’s communications piece-by-piece is an economical way to improve the visual appeal of any proposition without making a large investment. This method allows a small business to begin to gain the benefits of good design from an early stage in its development.

Regarding the design, it is always a challenge when working with initials, rather than a brand name, and luckily the subject itself provided a platform for the logo. We needed to produce a design that captured both the audio and visual elements of the service while creating some visual interest. Another consideration for the design was to ensure that the two elements of the initials - PVS and AV - were connected, without being read as one word ‘PVSAV’. By utilising the screen graphic, I felt this was accomplished successfully.

You can view the logo design at the PVS-AV website.