The Cove Identity

I recently completed a small identity project for The Cove, a niche business supplying exclusive beauty products and spa treatments. With the imminent opening of a second premises and expansion into ecommerce, The Cove were looking for a makeover of their own with a new business identity.

The original design and basis of the brief:

I felt the original design was certainly serviceable, but with the new store opening amongst other high-street chains it lacked a little in strength and purpose in comparison. I liked the original addition of the seagull, and my aim was to strengthen this concept and tie it together with the typography in a more cohesive fashion. In doing so I hoped to add a little character to the overall appearance, and to also create a design that would work well with the new shopfront signage.

As you can see from the completed design, I’ve updated the typography and increased the emphasis on the ‘C’ character, which reflects the natural shape of a cove, and by incorporating the seagull within I felt it brought the whole concept together.