Professional Logo Design and Corporate Identity

“A unique graphic design service: Strategic, Creative, Imaginative, Focused, Effective.”

Strategic Graphic Design: Engaging your client with effective logo design and branding

Your professional identity is vital to the success of your business and is the prime tool with which you capture the attention of your intended customer base. As a professional graphic designer with over 15 years prime industry experience, catering for the design interests of household retail names as well as FT100 corporate organisations, I am ideally placed to help you realise your business design vision. My focussed and strategic approach will distil the essence of your business proposition and clearly promote who you are and what you offer to the widest possible audience. It will help you:

• Improve marketing performance and your advertising return on investment
• Increase both mass appeal as well as targeted appeal for a specific client group or prime customer base
• Engage a more lucractive clientele and, if appropriate, reposition your offering away from the budget market
• Convey your message to your prospective clients quickly and effectively
• Give your new venture the strongest possible start with the presence of an established business
• Clearly differentiate you from your competitors

Improving your businesses visual identity will give you a competitive advantage over your rivals: it can reduce the need to compete with them purely on price, and can quickly remodel your business as a successful and higher-quality alternative within the market. At a time when your competitors may be cutting corners, investing in the visual quality of your business can pay instant dividends, and by engaging a professional – rather than a ‘make do’ approach of using the cheapest available alternative – you can guarantee the success of this investment, and in turn your business.

There is no second chance to make a first impression: So make yours count.

By making a relatively small investment in my professional design approach, you could ensure a long-term positive effect on the success of your business…and make certain that the crucial first impression of your company is both memorable and favourable.

When it comes to converting potential business into real customers or contracts, a positive first impression may be the deciding factor. In an increasingly fast-paced commercial market, a potential customer can evaluate the quality of your business by its visual representation in seconds. The logo and branding, the imagery used and overall layout, balance and tone of your communication is every bit as important as your product or your sales pitch and can directly affect the perceived value of your product or fees. This is especially true of businesses that offer an open-ended fee based service as well as those who offer a fixed price product.

To use e-commerce as an example of an impression forming medium - your website is crucial in engendering customer retention and interest. Users will quickly decide whether or not you are a serious, professional business that has clearly understood what potential customers want and expect in terms of look-and-feel: navigability, clarity of text, ease of use and layout. Poor quality design, counter-intuitive navigation, naïve or haphazard layouts will discourage the visitor and increase ‘bounce-rates’, where potential customers make snap decisions based on frustration or disinterest in the site and leave within seconds, without even absorbing any of the details of your proposition.

With increasingly strong online competition, a keen price is no longer enough, and if your website and business identity are not up to scratch, you may lose the opportunity to even make your pitch.

The advantage of using a professional designer to help create the right impression

Aside from the business or company name itself, a logo is often the starting point for any corporate identity or brand. It must quickly and simply communicate a memorable image of your business; it must be original but also recognisable, free from complex illustration or clichés that may risk alienating, offending or patronising potential customers or be viewed as derivative of another company’s identity. It must work in harmony with your product or service, and underline the uniqueness of your proposition. It is not just decoration.

The design must be correctly pitched to speak directly to your target market – part of my duty as a professional designer is to ensure that my work is optimised for success within the appropriate business sector, with carefully planned levels of sophistication, gravitas or even lightness of touch and stripped-down simplicity that a product or service can demand. Remember, a design that appeals to your target market may not equate to the personal taste of the individual, hence the need for the professional judgment and guidance that I provide.